Exploring Craft Beer and Homebrew in Peru (Country Code 51) and the USA (Country Code 1)
Earlier this year, Cusqueña launched the latest addition to its line of beers: Cusqueña Doble Malta (Double Malt). The launch was accompanied by the adpeople’s best hype. The announcements implied that Cusqueña’s brewers had accomplished something never done before: the “impossible mixture of two premium malts.” That, of course, is absolute bunk, but nonetheless, I…
On Saturday the winners of the 2020 edition of the Peruvian Beer Cup – Copa Peruana de Cervezas -were announced. Like much else this year, this edition (the 5th) of the competition had to be conducted much differently than in previous years, with much of it having to be done remotely. However, the organizers overcame…
The Netherlands-based Heineken N.V. -the world’s second largest brewing company, with over 165 breweries in 70 countries (including California’s Lagunitas Brewing Co.)- is seeking to expand its share in Peru’s beer market. In late September Heineken closed the purchase -for an undisclosed amount, but said to be around US$50M- of the Tres Cruces brand from…
Last week Peruvians were dismayed by a tragedy which resulted from people violating the government prohibition on social gatherings during the pandemic. More than 100 young people had gathered at an informal discotheque for a birthday celebration. When, following complaints from neighbors, the police arrived to break it up, dozens of intoxicated revelers tried to…