Exploring Craft Beer and Homebrew in Peru (Country Code 51) and the USA (Country Code 1)
On Saturday the winners of the 2020 edition of the Peruvian Beer Cup – Copa Peruana de Cervezas -were announced. Like much else this year, this edition (the 5th) of the competition had to be conducted much differently than in previous years, with much of it having to be done remotely. However, the organizers overcame…
The Netherlands-based Heineken N.V. -the world’s second largest brewing company, with over 165 breweries in 70 countries (including California’s Lagunitas Brewing Co.)- is seeking to expand its share in Peru’s beer market. In late September Heineken closed the purchase -for an undisclosed amount, but said to be around US$50M- of the Tres Cruces brand from…
Last week Peruvians were dismayed by a tragedy which resulted from people violating the government prohibition on social gatherings during the pandemic. More than 100 young people had gathered at an informal discotheque for a birthday celebration. When, following complaints from neighbors, the police arrived to break it up, dozens of intoxicated revelers tried to…
In a move that caught almost everyone by surprise, the announcement was made early last week that Lima’s Cervecería Barbarian had been 100% acquired by ZX Ventures. Barbarian was one of Peru’s most visible and successful early craft breweries. A winner of many awards, and headed by a charismatic and friendly trio of friends -Diego…