When the pandemic hit, spurring the ensuing (and necessary) shut-downs, there was no dearth of articles predicting the doom of craft brewing, with titles such as “Coronavirus Could Kill Craft Beer” or “Will Craft Brewing Survive?” And, indeed, a survey conducted in April by the Brewers Association revealed a marked decrease in category sales, massive…
Category: News
Heineken has eye on Peru beer market
The Netherlands-based Heineken N.V. -the world’s second largest brewing company, with over 165 breweries in 70 countries (including California’s Lagunitas Brewing Co.)- is seeking to expand its share in Peru’s beer market. In late September Heineken closed the purchase -for an undisclosed amount, but said to be around US$50M- of the Tres Cruces brand from…
Peruvian Craft Brewers Oppose “Dry Law”
Last week Peruvians were dismayed by a tragedy which resulted from people violating the government prohibition on social gatherings during the pandemic. More than 100 young people had gathered at an informal discotheque for a birthday celebration. When, following complaints from neighbors, the police arrived to break it up, dozens of intoxicated revelers tried to…
The CO2 Shortage
On April 7th the Brewers Association, along with the Beer Institute, and several other industry groups, including the Compressed Gas Association, signed a letter to Vice President Mike Pence expressing “strong concern that the current coronavirus (COVID-19) pandemic creates a significant risk of a shortage in carbon dioxide (CO2).” The letter further noted that “A…